CPM is a payment model, where the price is set per one thousand impressions for an ad unit, e.g. showing a single ad banner to the thousand visitors.

CPM value depends on the number of visitors on advertising platform, on the number of supposed direct contacts with the announcement, and on the cost of advertising for a specific unit of time.

It is fixed payment for thousand impressions, where the agreed fee is paid each time an ad is displayed.

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